Friday, 19 June 2009

All change - again!

The Marketing Industry has recently changed in response to the prevailing economic downturn in ways that could not have been envisaged as little as 12 months ago. Two major things have changed – one being the way that work is awarded, briefed and budgeted for by Clients. The other is the nature of that work and the weight of inclusion of different channels. In the same way that the Search arena revolutionised the way that brands approach digital marketing channels 5 years ago, Social Media is currently having a progressively important impact on not just digital channels, but on the whole mix – through the line.
The ATL Vs BTL discussion has been an industry favourite for several years now, but one thing that everyone agrees on is the fact that there will be no line in the future – and once agencies truly embrace this and start to change their models, everyone will benefit, especially Clients.

Saturday, 6 June 2009

When love and skill work together, expect a Masterpiece!

A friend of mine just emailed me this and I just had to post it on - for all those busy cake-lovers out there:


4 tablespoons flour (self raising)
4 tablespoons sugar
2 tablespoons cocoa
1 egg
3 tablespoons milk
3 tablespoons oil
3 tablespoons chocolate chips (optional)
A small splash of vanilla extract and your favourite tipple
1 large coffee mug

Add dry ingredients to your largest mug and mix well. Add the egg and mix thoroughly. Pour in the milk and oil and mix well. Add the chocolate chips (if using), vanilla extract and a drop or two of your favourite tipple, then mix again.

Put your mug in the microwave and cook for 3 minutes at 1000 watts (high).
The cake will rise over the top of the mug, but don't be alarmed!
Allow to cool a little, and tip out onto a plate if desired.

EAT! (this can serve 2 if you want to feel slightly more virtuous).

And why is this the most dangerous cake recipe in the world? Because now you are only 5 minutes away from chocolate cake at any time of the day or night!